I built DzynHub because I needed it myself.

I'm Joseph Deleon, a designer based in Seattle, WA. I've been designing since I was a kid — drawing eventually turned into a 20+ year career as a graphic designer, working on everything from my own fashion line to packaging and marketing for brands like Sriracha and Starbucks.

Design took me into tech from there. I became a product design consultant, building websites and software for startups, and eventually landed at Meta. When Meta's layoffs hit, I went back to consulting — this time full-time.

For years, I was the person other people called to fix broken workflows — while quietly wishing I had a software company of my own to run. I didn't know what to build yet. Then I started noticing my own problem.

Client work was going well, except when it wasn't: important proposals and feedback buried in email clutter, deadlines missed because I was juggling dates across too many tools, client trust shaken because I missed an update that got lost in a text thread instead of somewhere I'd actually see it. And underneath all of it, the work itself — proposals, moodboards, revisions, sign-off — was scattered across five different tools that were never built for how design work actually moves.

That frustration is what became DzynHub. Now I know exactly when a proposal was accepted. I see client feedback and messages in one place, not scattered across inboxes. I know what's actually due and when. My clients have one clear place to talk to me. Trust and confidence — mine and theirs — got better because the tool finally matched how the work actually moves — from first concept to final sign-off.

I've spent my career working alongside researchers, content strategists, and engineers to build software for other people. This time, I built it myself — with the help of AI tools.

I'm not a traditional engineer. But I've spent 20 years understanding how design and product work fit together, and when large language models started becoming genuinely useful — something I saw early on while at Meta — I realized that experience could finally translate directly into building something real, without needing a team to do it. My goal was simple: build something that actually works, at least for me. If it helps other designers too, even better.

I still take on client design work today — it's what I love, and it's part of why I understand this problem so well. DzynHub is what keeps that work organized and keeps me confident I'm not dropping anything that matters. If you're a freelance designer feeling the same friction I did, I hope this gives you some of that same peace of mind.